Rural Urban Suburban Data

This database categorizes ZIP Codes into geographical areas. Each ZIP Code is classified as predominately Rural, Urban, or Suburban based on three key factors: population density (people per square mile), distance from nearest city, and size of the nearest city (suburban areas for larger cities extend greater distances).

We use Census counts and the latest estimations to calculate the population per ZIP Code based on a ZCTA (Zip Code Tabulation Area). It is an approximation of a ZIP Code derived from U.S. Census Bureau databases. We believe this database is more comprehensive than other classifications available.

To learn more about how this database is created, please watch the short video at right (1 min 30 sec).

This database is updated regularly as ZIP Codes are added and population updates are received. It is released quarterly. The price includes an initial download and updates made throughout the subscription period.

To better understand the comprehensiveness of this database, it is helpful to contrast it with other attempts to assign demographical areas. For instance, U.S. Census Bureau assigned much broader categories of urban vs. rural only. Therefore, in this more simplistic classification, suburban areas would be tagged as rural or urban only. Also, the Department of Defense established the following designations for a ZIP Code:

• Urban: 3,000+ persons per square mile
• Suburban: 1,000 ‐ 3,000 persons per square mile
• Rural: less than 1,000 persons per square mile

Although better, it is inadequate to use population alone because a lightly populated ZIP Code adjoining a major metropolitan area would be mistakenly classified as a “Rural Area”.

We created a more advanced and relevant database by factoring in additional information beyond urban vs. rural and one that includes the population of an adjoining city and the distance from nearest major city.

ZIP Codes that have no census population counts / estimates, such as military PO Boxes and areas like Puerto Rico, U.S. Virgin Islands, and the South Pacific territories, are not designated with a Rural, Urban, or Suburban code. Some ZIP Codes are borderline and therefore there is a degree of subjectivity inherent in this kind of database.

Database Specs